I’m Tim Koo — a product strategist, storyteller, and creative builder.
With 20+ years in consumer products and innovation, I help turn bold ideas into meaningful, market-ready solutions.
Whether through design, business, or brand, my focus is always on creating value that connects deeply with people and makes a lasting impact.
I’ve led global teams, launched award-winning consumer products, and built meaningful partnerships across North America, Europe, and Asia.
My expertise spans from early-stage concepting and UX design to go-to-market execution and brand strategy. I bring both corporate and entrepreneurial experience, blending strategic thinking with hands-on execution.
Over the years, I’ve created measurable successes and delivered impactful results for a range of organizations—from global multinationals (e.g. Sony, Philips, BlackBerry) to Canadian corporations (e.g. HEXO, Bell) —helping them innovate, grow, and lead in competitive markets.
Whether scaling startups or innovating within large organizations, I thrive on driving results through insight, empathy, and creativity.
My journey continues with a passion for impactful design, innovation, and human connection.